Comparative Shopping

                                                                                       Comparative Shopping

When shopping for groceries the list will inevitably be different in each instance. Retailing is a specialised field and effective retailers know and understand the consumer. They study behaviours and trends meticulously because they above all others learn the importance of foot traffic through their stores. The high visual zones on every rack of products and where to direct attention is constantly reviewed and the daily data produced is carefully scrutinised. Retailing has become a science because competition is rife with consumers constantly vigilant to prices, quality and branding.

One of the techniques employed by retailers is to move products to other locations within the store so that customers can look for them and in so doing stumble upon other products. They'll place bins in the aisle that cause traffic to hesitate as shoppers move through the narrower space and place specifically identified goods where shoppers queue before being served at the till. Banners, posters and vendors demonstrating their products often with tantalising titbits to savour are used to stimulate sales.

Another effective tool employed by retailers is the use of catalogues announcing special prices. The more items they can offer with reduced prices the greater the consumer's perception that they'll achieve savings by shopping with that specific retailer. Perceptions aren't always accurate as well we know, so how does the consumer escape the spin and shop to serve their personal objectives?

Comparative shopping is the only realistic solution. It doesn't matter how many specials are on offer, if the item isn't showing in the desired shopping list then it serves no advantage. Some may argue that the special price is so good that they buy into the future. Whilst a valid thought, the weekly or monthly budget is about to take a hit with possible short-term negative consequences. There's an interesting debate where people have bought surplus as it's suggested that they tend to consume at a faster rate than they would under normal conditions, but I digress.

BuzzApex has been created with comparative shopping in mind. It's a place where one can create the week's shopping list with one vendor and again with another to compare the bottom-line expenses. Consider the travel and conveying consequences because the catalogues show the distances to each vendor or maybe arrange delivery. Communicate with the vendor where chats are indelibly dated and time stamped so there's no dispute as to who said what. To keep the data consumption to a minimum, catalogues don't load images unless users wish to view which is important in countries where the cost of data is expensive. Create an account with BuzzApex, it's free and as BuzzApex isn't an aggregator there are no additional costs for the vendor to incur and pass onto the consumer.